Core
Audience: UK 16-24 males
and females (male protagonist, rock music, London setting, relatable teenage
characters)
Lifestyle: Play video games, read comic books,
watch indie films, listen to rock music, prefer light-hearted feel-good films
that they can watch with their friends
Secondary
Audience: Indie Fans
(Indie Film)
Tertiary
Audience: Older Males and Females (nostalgia)
Potential
wider global appeal but it is aimed at a UK audience
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