Alice Cahill, Question 4: Who would be the audience for your media product?

Teen, romance films typically appeal to the teen market as teenagers can relate more closely to the characters, events and settings.

Films With Similar Target Audiences

Scott Pilgrim VS The World (2010) has a core audience of males aged 16-24

Submarine (2010) has a niche core audience of British, indie-film lovers, male and female aged 16-24

Michael's Core Audience

Gender: Male

Age: 16-24

Region: UK

Interests: plays video games, watches indie films, listens to indie/rock music, goes to the cinema sometimes, prefers light-hearted feel-good films to watch with their friends

Film Consumption Habits: Goes to the cinema every 2 to 3 months, watches films on TV, watches films online legally and/or illegally

Favourite Films: Shaun of the Dead, Hot Fuzz, The World's End, Scott Pilgrim VS The World (2010), Youth in Revolt, Juno, Superbad, About Time, Submarine

Visual Representation of our core audience

Michael's Secondary Audience

Gender: Female

Age: 16-24

Region: UK

Interests: fans of indie films, fans of British films, fans of teen romance films, fans of rom-coms, listens to indie/rock music, goes to the cinema sometimes, prefers light-hearted feel-good films to watch with their friends

Film Consumption Habits: Goes to the cinema every 2 to 3 months, watches films on TV, watches films online legally and/or illegally

Favourite Films: Shaun of the Dead, Hot Fuzz, The World's End, Scott Pilgrim VS The World (2010), Youth in Revolt, Juno, Superbad, About Time, Submarine

Visual Representation of our secondary audience

Michael's Tertiary Audience

Gender: Male and Female

Age: 25+

Region: UK

Interests: fans of indie films, fans of British films, fans of teen romance films, fans of rom-coms, goes to the cinema

Film Consumption Habits: Goes to the cinema every month/every two moths (due to their higher disposable income), watches films on online legal streaming sites like Netflix, or films on TV

Visual Representation of our tertiary audience

Michael's Potential Further Audience

Even though our main audience are local and national, there is a potential global audience for our film for fans of British, rom-coms, or indie films outside the UK for example in America.