Alice Cahill, Question 5: How did you attract/address your audience?

Targeting Our Audience

How our film opening sequence appeals to our target audience:

1. Relatable Male Protagonist for our Core Audience
2. Creation of Interesting Characters
1. We created characters who were familiar to the British audience, like Michael, Tris and Louis, but we also created contrasting characters like Lara and Brad
3. Conforming to genre conventions

1. We did this to make sure the events, characters and style were appealing to our chosen target audience
4. Element of Humour
1. We added in funny moments in our opening, like Michael running away from Lara when she breaks up with him, to establish our sub-genre comedy and also to make our film more light-hearted and for a wider audience
5. Setting of London
1. The London setting could be relatable to national audiences or appealing to global audiences
6. Film style and cinematography
1. The sunset shot we included at the beginning of the opening could be seen as aesthetically pleasing to some viewers
7. Use of Enigma Codes
1. Made our opening enigmatic and left the audience with questions (for example, who is Brad?) making them want to continue to watch the rest of the film

Uses and Gratifications Theory

To effectively target our main core audience (16-24 year old males), we used the Katz and Blumler Uses and Gratifications theory as reference.
This is a Prezi that we all collaborated on:



Audience Feedback

After the release of our film opening, we wanted to find out if our audience enjoyed it or not.
To do this we carried out an online survey using www.surveymokey.com.
We advertised our survey using social network sites like Facebook.

After a few days, 34 people had answered the survey and these were the results:

Question 1: Age of viewer

The majority of the viewers were 16-24 years of age.

Question 2: Gender of viewer

The genders were roughly half each, which meant that the audience research came 
from both genders (our core and secondary audience)

Question 3: How often the viewer goes to the cinema

Most of the viewers go to the cinema every 3 months, which is typical of teenagers who have a small amount of disposable income to spend on expensive outings like the cinema

Question 4: If they enjoyed the opening

70% of the 34 viewers enjoyed our film opening a lot and under 25% quite enjoyed it

Only 2 people did not enjoy the opening

Question 5: If they would watch the rest of the film from
the opening that they watched

29 viewers, of the 34, said that they would watch the rest of the film, which meant most of them enjoyed the opening and wanted to see more

Question 6: Comments

The comments left were almost all positive, and were about the characters, music, editing, camerawork and the humour