Production Company
Following the typical model of an indie British film, we decided to create our own British Independent production company: Alma Gavon Studios. It is a small, independent, British production company specialising in producing small independent films such as Michael.
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| Our logo |
- co-production between independent studios
- independent studio with large distributor
Similar production companies:
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| Warp Films Logo |
Warp Films is an independent production company based in London and Sheffield. They specialise in gritty, quality films and TV Series about British people and British life.
Films they have produced:
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| Submarine (2010) was a big influence for Michael. It was a co-production between 9 production companies including Warp Films and Film 4. It was distributed in the UK by Optimum Releasing. |
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| Tyrannosaur (2011) was a co-production between Warp Films and Inflammable Films in association with 5 other companies. It was distributed in the UK by Optimum Releasing. |
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| This Is England (2006) was a co-production between Warp Films, Film 4 and 5 other production companies. It was distributed in the UK by Optimum Releasing. |
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| Big Talk Productions Logo |
Big Talk Productions is a British independent production company based in London.
Films they have produced:
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| Scott Pilgrim VS The World (2010) was a huge influence for Michael. It was a co-production between Big Talk Films and 6 other production companies. It was distributed in the UK by Universal Pictures International. |
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| Attack The Block (2011) was a co-production between Big Talk Productions, Studio Canal, Film 4 and the UK Film Council. It was distributed in the UK by Optimum Releasing. |
Distributors
We researched many distributors and decided which one was best for us
We researched many distributors and decided which one was best for us
Typical Marketing Campaigns
Flow charts depicting how Michael - a British independent film - would be marketed compared to a typical US indie film release. We used the marketing of Kill Your Darlings (The Works) and Submarine (Optimum Releasing) as references and examples.
Our Marketing Campaign
Our target audience is British 16-24 year olds, a marketing notorious for being hard to reach. However this has been made easier with the rise of web 2.0, we intend to take advantage of the interactive and free nature of social media advertising by creating pages on Facebook, Twitter, Tumblr, Youtube and Instagram.
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| Graphic showing the vastness and connectivity of Web 2.0 |
On these pages we would share exclusive content such as behind-the-scenes photos, cast interviews, theatrical trailers, TV spot trailers, posters and competitions.
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| An example of a behind-the-scenes photo |
Because our distributor is industry heavyweight Universal Pictures we also intend to use traditional marketing methods to reach our audience as well as our secondary and tertiary audiences.
We will get articles run in free magazines such as Time Out which target a youth audience
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| An article in Time Out magazine. An interview with actor Tom Hiddleston who is popular among 16-24 year olds |
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| Poster for The Hobbit: Desolation of Smaug on the side of a bus in Kings Cross |
We will run audio ads on stations with large 16-24 year old audiences such as Xfm
The Radio adverts that Star Wars ran when marketing
Our campaign with be synergistic and symbiotic across all platforms - online and traditional. This will ensure that audiences understand it is all marketing the same film. It is similar to the social-media-centred, interactive marketing campaign that The Works used for Kill Your Darlings.
Our Release Plan
Theatrical Release Date:
We will release Michael during the Easter holidays (2 weeks in April) because that is when our TA will be on holiday and have lots of free time to go and see our film with their friends. An easter holiday release will suit Michael because it will most likely not get overshadowed by big Hollywood films, which get released during major holidays.
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| The Hobbit: An Unexpected Journey was the big christmas release for 2012 |
Exhibition:
Due to it's British setting and characters we will release Michael nationally in the UK with a London premiere. Michael was not shot in 3D and has no CGI so we will screen in smaller 50-100 seat screens, twice a day for 2 weeks.
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| Smaller seat screen in Vue |
We based our exhibition on how The Works exhibited Kill Your Darlings (2013), which had a london-centric release on 50-100 seat screens. 18 in London and 46 nationally.
Exhibition Platforms
Theatrical
With our distributor being universal we will screen in chain cinemas such as Vue, Odeon and Cineworld. We will also screen in independent cinemas such as the Prince Charles Cinema and the Rio. We are following the example of The Three Flavours Cornetto Trilogy which screened at both chain and independent cinemas.
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| Vue cinema in London |
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| Rio cinema in Dalston |
Online
We will sell Michael to legal streaming sites such as Now TV and Netflix. For example Double M Films sold the rights for Papadopoulos & Sons (2012) to Netflix. Our TA of 16-24 year olds spend a large amount of time online so this method of exhibition will appeal to them.
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| Netflix promotional image |
PPV (Pay Per View TV)
We will sell the rights to Michael to PPV services such as Sky Movies, Virgin Filmflex, Picturebox and Blinkbox. This will target older audiences who still like to watch films on TV but like to have choice over what they watch.
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| Picture Box Films logo |
TV
Michael will most likely be screened on Channel 4 and Film 4 - who typically support independent productions like ours - and BBC 3 who target 16-24 year olds.
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| Film 4 Logo |
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