Kayvon Nabijou - Question 3: What kind of media institution might distribute your media product and why?

As our film was produced by an independent studio (Alma Gavon Studios) we had to decide on a separate distributor to distribute our film. We chose Universal as they have experience in distributing films of our genre such as Scott Pilgrim vs the World and the Three Flavours Cornetto Trilogy. Furthermore, Universal is vertically and horizontally integrated, giving us the potential of having our film reach a much wider audience than just the UK market we have in mind.




Production

We created our own production company called Alma Gavon Studios. It is a British, independent production company, specialising in indie films targeted at British audience.



We based our production company on 'Warp Films', a British, independent film production company. They have produced films very similar to ours or with similar themes such as 'Submarine' and 'This is England'.


Distribution

Release Plan

Below is a flow chart of Michael's proposed release plan.

Cinema

We would expect quite widespread distribution as our distributor is one of the 6 major Hollywood corporations. Cineworld and Odeon are big cinema chains that could exhibit our film.

Television

It is unlikely for our film to be shown on the most popular channels such as BBC1 and ITV1. We would try to get a deal with channels with a smaller audience such as BBC4 or perhaps Film 4.

Streaming

As our primary target audience are quite young and therefore more likely to be very technologically able, streaming our film on popular streaming sites such as Netflix and Blinkbox could be an effective way of distributing our film directly to our target audience.

It is also likely that our audience will illegally stream our film through sites such as Putlocker and Project Free TV. Whilst this is undesirable and will not give us and monetary profit, our film will get more awareness amongst our audience.