Kayvon Nabijou - Question 4: Who would be the audience for your media product?

The most common audience for an indie coming-of-age rom-com is 16-24 year-old males and females, and so we have chosen them to be our target audience. We also chose them because they are frequent cinema-goers and have a lot of disposable income to spend on cinema viewings and DVD or blu-ray discs.

Primary Audience: 16-24 males and females, fans of indie films

16-24 Males

Film-viewing habits: Favourite genres are action, thriller, horror, comedy and feel-good films. They prefer a film that they can enjoy watching with friends to serious dramas.

Interests: Listening to and playing modern music; playing sports (e.g. football, rugby); going to the cinema with friends; video games.


16-24 Females

Film-viewing habits: Favourite genres are romance, comedy, rom-coms, feel-good films. They prefer a film that they can enjoy watching with friends to serious dramas.

Interests: Listening to and playing modern music; playing sports; going to the cinema with friends; shopping.




Secondary Audience: Older males and females

Perhaps family of the primary audience, who will want to enjoy going to the cinema with their family to see a feel-good film. Relatable themes for adults to reminisce about personal experiences.




Films with similar target audiences include Scott Pilgrim vs the World and Submarine.